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11 Hot Tips to Make Google Adwords Pay - Part 3 |
Sometimes using Google Adwords can feel like you are
watching your money go up in smoke. At least when
you watch your money go up in smoke, you can get some
warmth out of it.
If you follow these hot tips, however, you can actually
make Google Adwords work for you and pay for your high
natural gas prices.
Hot Tip # 9 - Use Google's conversion tracking to follow
how your ads are doing
Google Adwords conversion tracking works by placing a
cookie on your visitors' computers when they click on your
ads. When the visitor reaches your page it is recorded by
Google. This helps you determine the Return on your Adwords
Investment.
By tracking clicks and calculating the ROI, you can
discover which portions of your ad campaign are working.
Your ROI can be calculated as revenue from your sales,
minus your advertising costs, all divided by your cost of
advertising.
Hot Tip # 10 - Put your keywords into your ad
The keywords that are used to search Google show up in
"bold" print on the search results including Adwords ads.
You should, therefore make sure that your keywords are in
your ad text.
Go ahead and do a keyword search on Google. Where do your
eyes go to? They naturally go to the bold words in the
text. Guess which ads are most likely to get clicked?
Hot Tip # 11 - Run your ads on the Google Search Network
only
When you sign on to Google Adwords, the default setting is
for your ads to show up on both the Search Network and the
Content Network.
Some experts, including Google, will tell you to use both
networks to get more exposure and help prevent your
keywords from being disabled too quickly. This isn't always
sage advice.
You really don't want your searches showing up on just any
website. You want your ad showing up on the Google Search
Network where people are specifically looking for your kind
of product or service. This is where the payout comes.
Conclusion:
The reason to advertise is to drive profitable business to
your website and Google Adwords dominates the Pay Per click
search market. If you use these tips you can make a lot of
money.
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